When you serve from a place of CALLING instead of from a place of CASHING IN, your entire trajectory will change. This episode was the opening session at The DYOB Brand Makeover Experience held October 22-25, 2015. Dr. Shante opened the event with a call to action. She admonishes the attendees and everyone listening to this episode to ANSWER THE CALL. Answering the calling over your life requires faith over fear and commitment over comfort zone.
“I actually wanted to play basketball and I wanted to be a child psychologist.”
10 year NFL Veteran, Israel Idonije never intended to be a football player. In fact, he was pretty emphatic about it. However, he learned that sometimes you have to walk through the doors that are open. The first Manitoban to play in the NFL, Israel Idonije spent a decade in professional sports winning in incredible ways. But it is his faith, OFF THE FIELD that really drives his success. In this episode, “Izzy” paints a picture of perseverance that will inspire you to Believe Bigger.
This episode is sponsored by the Israel Idonije Foundation. Join Izzy on Thursday October 29th at The Godfrey Hotel, Compassion, Fashion and Coacktails to raise money for youth programs in the city of Chicago.
After listening to this episode, I invite you to tweet your feedback @DrShanteSays or leave a review on iTunes.
About the Guest, Israel Idonije
Israel Idonije is well known as a game changer both on and off the football field. He is an 11-year NFL veteran, playing 10 years for the Chicago Bears. He led the NFL in blocked punts/field goals in 2005, 2006, and 2007. He received the Ed Block Courage Award in 2009, was named to the USA Today All Joe Team in 2010 and 2012, and was a member of the Chicago Bears NFC Championship team, which played in the 2006 Super Bowl.
Israel is equally known –and admired — for the things he has done off the football field.
He is the founder of the Israel Idonije Foundation, which has served over 8,000 youth through its programs since 2007. Some of IIF’s core programs include its After-school Program, Youth Leaders Summer Internship, All-Star Football and Cheer Camps, Shop With a Cop Event and Project Africa. He has received numerous honors for his humanitarian efforts.
Israel is also an entrepreneur who started his own businesses — blessed Communion and Athlitacomics — before his retirement from the NFL. He recently co-founded Ask The Doctor to help people all over the globe get medical advice and help. He also opened The Bureau Chicago, a coworking, meeting and business event space in the South Loop, to offer a dynamic work environment for those with a passion for business.
About the Host, Dr. Shante Bishop
Dr. Shante is a nationally recognized brand strategist with a client portfolio that includes talent from Project Runway, HGTV, NBC Network, and the National Basketball Association (NBA). Her work has been featured in Forbes, JET Magazine, Fox Network, and WCIU Chicago.
She is also the CEO of Design Her Label where she equips entrepreneurs and influencers with the tools to build and believe BIGGER.
Episode Action Steps:
- Keep Swinging the Axe
- When things aren’t getting traction, have the wisdom to step back and re-evaluate
- Understand that God’s Plan for Success is so much different than our idea of success
- Don’t re-invent the wheel. Learn the formula of successful people
Top Quotes:
- “I was on special teams for 4-5 years. I didn’t start until my 7th year in the league ”
- “Instead of complaining about how big the tree is, find out ONE THING you can do to take another swing of the axe…eventually the tree will fall”
- “Even in our darkest times, we have to understand that God’s plan is perfect. “
Resources
Israel Idonije Foundation
Be sure to add your comments and feedback below or via Twitter @DrShanteSays
For many media producers, winning an Emmy is the pinnacle of their career. However, after winning hers, Samantha Thomas was ignited to do more IN FRONT of the camera, and created her own Chicag0 based Web Series. In this week’s episode Samantha shares a candid look at pursuing your passion, wanting to quit, and finding the full to keep going.
ABOUT THE GUEST: Samantha loves restaurants, food, and people. Early in her career she worked as a Television News Producer for several local news markets across the U.S. including Missouri (CBS), Las Vegas (FOX, and CBS), and Chicago (CBS). It was during her career as a news producer that Samantha received an EMMY Award.
Top Quotes:
“If you’re chasing a dime, don’t waste your time.”
“Turn your what-if’s into why nots.”
“Faith, family, and a few good friends are what kept me going”
ACTION STEPS:
1) Focus. Stop wearing so many hats.
2) Don’t do it all. Delegate tasks to your support system
3) Choose ONE THING daily to move closer to your goals
MENTIONED IN THIS EPISODE
1) 7 Habits of Highly Successful People
All money is not good money.
Just because a client is willing to pay for your services, doesn’t mean you should take the deal. In this episode, Dr. Shante responds to requests from listeners to provide some “digital mentorship” regarding how to select the right clients for your business.
After listening to this episode, I invite you to tweet your feedback @DrShanteSays or leave a review on iTunes.
About the Host, Dr. Shante Bishop
Dr. Shante is a nationally recognized brand strategist with a client portfolio that includes talent from Project Runway, HGTV, NBC Network, and the National Basketball Association (NBA). Her work has been featured in Forbes, JET Magazine, Fox Network, and WCIU Chicago.
She is also the CEO of Design Her Label where she equips entrepreneurs and influencers with the tools to build and believe BIGGER.
Top Quotes:
- Even Jesus Had a Client Profile
- Just because your pockets are growing doesn’t mean your brand is
- Money has strings attached: strings of expectation, input, and demands on your time
Action Steps:
- Establish a screening process to assess the proper fit
- Be up front about the kind of client you want to work with
- Look for clients that are in alignment with your values or risk having a client become a brand liability
Imagine, after 10 years of pursuing your dream, getting hired under the biggest brand name in your industry. Now imagine walking away from it a short while later, to pursue a promising opportunity that turned out to be a front for a criminal enterprise.
Out of work, and drawing unemployment for three months, Jonathan Hood, bet on himself, and walked back into the offices of ESPN to request a second chance. More than a decade later, he’s a highly regarded sports journalist with a listening audience that spans from coast to coast on SIRIUS/XM radio and a sportscaster in one of the largest sports markets in the country.
In this episode, Jonathan Hood shares powerful lessons about knowing your worth, second chances, and the privilege of getting paid to do what you love.
After listening to this episode, I invite you to tweet your feedback @DrShanteSays or leave a review on iTunes.
About the Host, Dr. Shante Bishop
Dr. Shante is a nationally recognized brand strategist with a client portfolio that includes talent from HGTV, NBC Network, and the National Basketball Association (NBA). Her work has been featured in Forbes, JET Magazine, Fox Network, and WCIU Chicago.
She is also the CEO of Design Her Label where she equips entrepreneurs and influencers with the tools to build and believe BIGGER.
Episode Action Steps:
- Respect the Process
- Work with Humility
- Don’t enter a partnership with someone who doesn’t share your values
- Maximize Your Minutes
Top Quotes:
- “I left the most powerful brand in sports on a whim…and 60 days later, the company went belly up”
- “For three months I didn’t know what I was going to do, but my faith was that I was that I would get back into the business”
- “You have to believe in your brand first. I believed in my brand because they didn’t believe in me. “
Resources
@TweetJHood
Be sure to add your comments and feedback below or via Twitter @DrShanteSays
Writing a book, publishing a podcast, having a popular blog, are all noteworthy accomplishments. But in and of themselves, they are not sufficient to build sustainable revenue, increase brand recognition or grow your customer base. In order to achieve these metrics, you need systems. This episode provides actionable strategies for leveraging your core message, product or service into a scalable system for success.
THIS EPISODE WILL TEACH YOU HOW TO:
- Establish a process for moving audience members to take committed action with you
- Leverage your current content into back end products
- Use content specific opt-ins to accelerate your audience growth
- Diversify your revenue stream
- How to strategically use a self-published book on Amazon for back end sales
Mentioned in this Episode
While delivering a workshop on Social Media, strategist Marki Lemons raised the question, “Why are you buying the premium package when you haven’t even leveraged what’s free?” It’s a stinging truth that entrepreneurs pour money they don’t have into ads, pay per click, and sponsored posts that don’t yield a good return on investment. Today’s episode provides targeted strategies to help you grow your audience, using social media, specifically Periscope, Instagram, and Twitter. This episode is part 4 of the Belief in Action Series.
THIS EPISODE WILL TEACH YOU HOW TO:
- Use Branded Content to protect it from digital “thieves”
- Post at strategic times to increase the visibility of your posts.
- Use Periscope to create your own “TV Style” Lineup
- Use Tags and Hashtags to increase audience engagement
- Use Instagram as a Lead Magnet
Popular Photo Apps to Include Words with Pictures
Photofy
Word Swag
Pixlr
Popular Video Apps:
Square Ready
Clip Sticth
Stack Motion
Create High Impact Graphics
Without an audience, you don’t have a platform. It’s just that simple. Today’s episode provides targeted strategies to help you grow your audience, build your authority, and get more targeted leads on your email list. This episode is part 3 of the Belief in Action Series.
KEY ACTION STEPS:
- Create your authority; Being an authority allows you to charge a higher premium
- Create your Authority through Content Marketing.
- Use the Client Profile Formula in Episode 21 to develop your content marketing strategy
- Solicit brand ambassadors to help you build and grow your online community
- Develop a solid lead magnet to help build your list of targeted leads
RESOURCES MENTIONED DURING THE SHOW:
Create Branded Material using Canva
I invite you tweet your takeaways on Twitter @DrShanteSays and to leave a review on iTunes.
When launching your platform, you have no time to “play the field”. Once you begin the intentional process of branding, and marketing yourself and your expertise, you need to be crystal clear about who you’re trying to attract. Unfortunately, when we aren’t clear on who we want to serve and how we can serve them, we wind up in one bad relationship after another, until we’ve lost clients, cash, and credibility. In this episode learn the formula to develop your ideal client profile, and how to attract them to your business.
KEY ACTION STEPS:
- Don’t be a player. Commit to one person and focus your efforts on attracting him/her.
- Demographic information is not enough. You have to be intimately acquainted with your perfect client profile.
- Buying Triggers – messaging that strikes a nerve with your ideal client are the key to converting sales
- Have an intentional communication plan at every stage of your client’s action cycle
PODCAST MENTIONS
You say potato. I say po-tah-to… That’s how many entrepreneurs approach branding and marketing. They use the terms interchangeably when in fact, there are SIGNIFICANT differences. This episode will be the first of a five part series called, “Belief in Action”. Part One focuses on branding, specifically how to get brand clarity and utilize marketing strategies. Grab a pencil and get ready to take Good Notes!
KEY ACTION STEPS:
1. Re-evaluate your bio and remove confusing labels
2. Use brand messaging to differentiate yourself from the competition
3. Connect your product or service to a tangible benefit to your client
4. Don’t get misused: Establish written agreements for discounted/free products or service
5. Provide indirect value as an audience growth/strategy
PODCAST MENTIONS
Pizzazzed Plus: Kristen Harris