Episode 011: Exposed! Being Authentic in Your Brand

Photo Jun 30, 8 27 57 PM

We live in a world of pretenders. Myriad social media platforms testify to our ability to present “edited narratives” of our lives. But when it comes to branding, pretending can be a reckless gamble. In this episode, I share the power of authenticity, the risks and the rewards.

This episode is dedicated to the victims of the June 17th shooting in Charleston. May their souls rest in peace.

After listening to this episode, I invite you to tweet your feedback @DrShanteSays or leave a review on iTunes.

 

About the Host, Dr. Shante Bishop

Dr. Shante is a nationally recognized brand strategist with a client portfolio that includes talent from HGTV, NBC Network, and the National Basketball Association (NBA). Her work has been featured in Forbes, JET Magazine, Fox Network, and WCIU Chicago.

She is also the CEO of Design Her Label where she equips entrepreneurs and influencers with the tools to build and believe BIGGER.

Episode Action Steps:

  1. Seek to build legitimacy with your audience
  2. Don’t compromise your morality to gain popularity
  3. Take control of your narrative
  4. Establish transparent communication with your followers

 

Top Quotes:

  • “I don’t want to place myself in a position where I have to deliver punchlines for popularity.”
  • “You should never brand yourself as anything to anyone unless you know exactly who your target audience is.”
  • “We often find ourselves looking the part when in actuality, we are far from together.”

 

Key Timestamps:

  • 01:10 Devastation in Charleston
  • 03:53 Defining Authenticity
  • 05:05 The problem with being “LIKED”
  • 06:30 Acting in alignment with your values
  • 07:15 Arrested Development
  • 9:40 Being honest with your followers
  • 11:30 Stay in Your Lane
  • 12:40 Compromising your platform for popularity
  • 13:48 Trading punchlines for popularity
  • 16:08 Consequences of being fake
  • 18:29 The difficulty of rebranding
  • 26:00 My Tribute to Charleston

 

Be sure to add your comments and feedback below or via Twitter @DrShanteSays