Ep. 20 Belief in Action Series 1: Branding & Marketing

Photo Sep 01, 6 08 11 AM (1)

You say potato. I say po-tah-to… That’s how many entrepreneurs approach branding and marketing. They use the terms interchangeably when in fact, there are SIGNIFICANT differences. This  episode will be the first of a five part series called, “Belief in Action”.  Part One focuses on branding, specifically how to get brand clarity and utilize marketing strategies. Grab a pencil and get ready to take Good Notes!

 

KEY ACTION STEPS:

1. Re-evaluate your bio and remove confusing labels

2. Use brand messaging to differentiate yourself from the competition

3. Connect your product or service to a tangible benefit to your client

4. Don’t get misused: Establish written agreements for discounted/free products or service

5. Provide indirect value as an audience growth/strategy

 

PODCAST MENTIONS

Start With Why – Simon Sinek

Pizzazzed Plus: Kristen Harris

Join Dr. Shante on Periscope